AddingEconomic

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Protecting OurWine-growing

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Promoting OurAgricultural

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The Napa Valley Cannabis Association is led by a prestigious and diverse board, representing all corners of Napa County. Join us and become part of an exciting movement to protect our agricultural heritage, protect our premium wine growing region, while adding economic and crop diversity to a region that is known for premium, exceptional products.

Where Wine Meets Cannabis Culture

Boundary Breakers: Tannins, Terpenes & Terroir at Priest Ranch

Join the Napa Valley Cannabis Association for Boundary Breakers: Tannins, Terpenes & Terroir, a one-of-a-kind experience hosted by Priest Ranch Wines that brings together two of California’s most expressive plants: wine grapes and cannabis. While cannabis cultivation isn’t permitted in Napa County, our region plays a vital role in shaping the conversation around cannabis hospitality, education, and terroir-driven storytelling. This event explores the sensory overlap between tannins and terpenes, offering guests a guided journey through aroma, flavor, and place—bridging two industries rooted in culture, craft, and community.

Spotlight Feature

Napa Valley Embraces Cannabis Conversations

A recent article from GreenState highlights a significant shift in Napa Valley’s approach to cannabis, particularly in the context of its renowned wine industry. Priest Ranch Winery in Yountville, California, exemplifies this evolving perspective. The winery is set to co-host “Boundary Breakers: Tannins, Terpenes, and Terroir” with the Napa Valley Cannabis Association (NVCA) in late May. This panel discussion aims to explore the sensory experiences of wine and cannabis, focusing on education without cannabis consumption or infused food. Judd Wallenbrock, CEO of Priest Ranch Wines, acknowledges the cautious approach many wineries take regarding cannabis. He notes that building Napa’s reputation as a world-class wine region took decades, and there’s a desire not to jeopardize that legacy. However, he also recognizes the potential for dialogue and collaboration between the two industries.  NVCA President Jackie Simion believes that attitudes are shifting, with more stakeholders open to discussions about the role of cannabis in Napa’s future. As the region continues to evolve, events like “Boundary Breakers” signify a growing interest in integrating cannabis into Napa’s cultural and economic landscape. For more details on this development, read the full article on GreenState.

BOARD MEMO

Meet the Napa Valley Cannabis Association.

The Association’s goal is to create a fully legal and open Napa Valley cannabis industry that is a natural partner to the existing wine and hospitality industry.

“Cannabis is agriculture, and all farmers deserve a seat at the table. For too long, stigma and outdated policies have silenced those who cultivate and care for this plant. As Napa continues to lead in food, wine, and hospitality, we must also lead in cultural policy—by honoring the legacy of cannabis farmers, advocating for equity, and creating space for education, healing, and economic inclusion. It’s time to end the silence and shape a future that reflects the truth: cannabis is part of our shared Californian story.”

Jackie Simion

President, Napa Valley Cannabis Association

Leading Napa Forward with Responsible Cannabis Solutions

01

Advocating for Smart Cannabis Regulations

Napa County lacks a legal cannabis framework, leaving room for unregulated sales and illicit activity to thrive. The Napa Valley Cannabis Association advocates for common-sense cannabis regulations that prioritize public safety, support licensed businesses, and give law enforcement the tools to curb the illegal market. Smart policy means safer communities and a controlled, transparent cannabis ecosystem.

02

Generating Local Revenue to Fund Critical Services

Legal cannabis sales can create a significant new revenue stream for Napa County—supporting hospitals, schools, infrastructure, and emergency services. By permitting regulated cannabis cultivation, manufacturing and distribution we can responsibly unlock millions of dollars in annual tax revenue to reinvest in our communities.

03

Protecting Our Land and Water Through Regulation

Unlicensed cannabis cultivation harms our environment through toxic pesticide use, illegal water diversion, and deforestation. By legalizing and regulating cannabis in Napa, we can protect our watershed, enforce sustainable practices, and ensure that cannabis farmers meet the same high environmental standards required in wine and agriculture. Responsible cultivation protects what makes Napa unique.

04

Leading Cannabis Education and Public Health Conversations

The Napa Valley Cannabis Association hosts ongoing educational events and community forums focused on cannabis safety, responsible use, wellness, and science. We work with healthcare professionals, policymakers, and local leaders to offer evidence-based information—reducing stigma and ensuring our community makes informed choices.

05

Creating High-Quality Jobs in Napa’s Evolving Economy

Legal cannabis presents a powerful opportunity to diversify Napa’s economy. From cultivation and compliance to hospitality and retail, the industry offers living-wage jobs, career pathways, and entrepreneurial opportunities. NVCA supports policies that ensure local residents, legacy farmers, and small businesses can benefit from this growing sector.